Tuesday, April 22, 2014

Turning Dirty Water Into Clean Water #ad

Happy Earth Day!

Yesterday I posted a short video to Instagram, and it got some good response, and also some questions, so I thought I'd talk about it more here.

In 2004, Procter & Gamble (P&G) created the Children's Safe Drinking Water Program to raise awareness about the global water crisis. Since then, much effort (and millions of dollars) have gone into providing clean drinking water to those who need it most. The P&G Purifier of Water product was developed, which is a simple-to-use packet of powder which can be used to turn liters of dirty and potentially deadly water into clean, drinkable water in just minutes.


With the help of 140 partners, P&G has provided billions of liters of clean water, saving an estimated 39,000 lives. In fact, the 7 billionth liter was recently delivered to a family in Brazil.

Check out this quick video:



It's a really cool product, and I'm glad to have been able to work with P&G in spreading the word about it. Since it's Earth Day, I want to let you know that until 11:59 p.m. EST tonight, for every share of the hashtag #7BillionLiters on facebook, twitter, or instagram, P&G will donate an additional liter of clean drinking water (up to 1 million additional liters) to people who need it around the world.

I love to see when social media and social good go hand-in-hand. So, please, for Earth Day, tweet, share on fb, or share on IG something with the hashtag #7BillionLiters.

Thanks to P&G for sponsoring this post, and for all the work they do to to invest in a cleaner planet. #ad

You can find out more about P&G's Children's Safe Drinking Water on facebook, twitter, or follow them on instagram.

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